I’ve helped globally recognized names like Kodak, Zumba, and
Hewlett-Packard.
After decades of building successful brands, product lines, agencies, ideas, and consumer experiences, I’ve become known in certain circles as "The Brand Whisperer."
My training in industrial and graphic design, combined with my strategic marketing expertise, has yielded a rigorous creative process that I rely on to deliver long-term economic value for my clients.
❝Transformed our brand TOTALLY from a US Hispanic brand to a global powerhouse.❞
— Joseph Badia, Founder & CEO, Badia Spices
I can tell you what I’ve done, but only results can show you what I’ve achieved.
Driven by curiosity and a knack for cracking complex problems, I blend creativity and practicality into unique solutions. After all, my flawless track record as a creative solver didn't happen by accident – I always deliver.
I founded and ran two thriving multi-million-dollar agencies, one in Colombia in 1994, and another in Miami in 2000. Recently, I passed the baton of daily operations to my son. Why? To focus on what I do best: solving intricate marketing puzzles for clients.
My Miami operation didn't just survive; it thrived. It landed at #28 on South Florida's Women-Owned business list and made the 2022 Top 10 in U.S. B2B rankings.
❝Strategic and innovative with an impeccable creativity.❞
— Ximena Montes, Director of Retail Marketing and Pharmacy of Colsubsidio
I’m passionate about helping small and entrepreneurial brands, as well.
My strategic vision has never been narrow. I’ve worked with clients across nearly every industry and vertical — finance, technology, nutraceuticals, consumer-packaged goods, media, small electronics & appliances, retail, hospitality, fitness, and entertainment, to name a few.
I worked with entrepreneur Pepe Badia turn his regional company into the global household name it is today: the Badia® Spice brand. I developed the disruptive omnichannel Roam® pets brand. I served as a brand strategist to global superstars like Microsoft, Latam Airlines, Oster.
No brand is too small or too large to capture my interest or spark my desire.
❝A go-to for a portfolio strategy, teamsmanship, innovation, and attentiveness.❞
— Karen Brose, Global Product Manager of Eastman Kodak
I can show you my results, but only clients can tell you what it’s like to work with me.
Lately, I've been helping brands dig deep, find their "exceptionalism," and gear up for M&A acquisitions. I've guided Salix into the arms of Spectrum Brands, aligned YellowPepper with VISA, and paved the way for Nutranex's $700M acquisition by Clorox.