I’d Rather Be Desired
We engage with brands in much the same way as our human relationships. We flirt with them, let them court our desire, and then we decide which suitor will sweep us off our feet.
Occasionally, we fall in love with them. Sometimes, we cheat on them. Always, we revel in their competition for our favor.
For the most magnificent brands, the seduction never ends – they leave us burning with ceaseless desire. These are the brands with secrets to tell, and I’ve spent my whole career listening.
EXCEPTIONALISM
Enduring brands grasp their purpose and master the art of being great at one thing.
INTENTIONALISM
Foundational branding is the flawless orchestration of intentionally curated actions.
DESIRABILITY
Iconic brands are masters of seduction, fueling consumer desire that bears results.
The One Brand That Addresses My Concerns as a Grandmother
I can usually argue passionately for the power of branding to make a positive impact on the world, but recently, I found myself wondering whether some issues are too deep.
Branding America: Intentionalism From Washington to Nike
On this Presidents' Day, as we celebrate the legacies of leaders who shaped our nation, let us consider for a moment that the polarization plaguing us now is not a departure from what has gone before.
Can Twitter Destroy Tesla?
My Twitter account was recently suspended. I realize that I am in good company, as this weekend, lots of prominent journalists received the same treatment.
Adobe v. Pantone — #SorryNotSorry but Pantone is Right
Designers are furious. Since the 1990s, Adobe has included the right to use Pantone’s color standards in their design programs, but last month, Adobe finally pulled the plug.