I’d Rather Be Desired
We engage with brands in much the same way as our human relationships. We flirt with them, let them court our desire, and then we decide which suitor will sweep us off our feet.
Occasionally, we fall in love with them. Sometimes, we cheat on them. Always, we revel in their competition for our favor.
For the most magnificent brands, the seduction never ends – they leave us burning with ceaseless desire. These are the brands with secrets to tell, and I’ve spent my whole career listening.
EXCEPTIONALISM
Enduring brands grasp their purpose and master the art of being great at one thing.
INTENTIONALISM
Foundational branding is the flawless orchestration of intentionally curated actions.
DESIRABILITY
Iconic brands are masters of seduction, fueling consumer desire that bears results.
Risky Business: What Twitter and Disney Have to Teach Us About Brand Resilience
Navigating the life of a brand is not unlike maneuvering a ship through stormy seas. Sometimes, we must unfurl the sails and catch the winds of daring…
Can You Be Desired With a Name Like Crypto?
Despite my firm resolution this Sunday morning to ignore my brand fixation, I could only go as far as page A2 of yesterday's @WSJ.
Who's Afraid of Artificial Intelligence?
The discussion of generative AI has been dominating the news and redefining industries, and responses seem to be mixed. However, unlike many others of my generation, I'm not afraid of AI.
I Heart My Teacher
Valentine's Day is often associated with grand gestures of love for others. But what if I told you that the most enduring love is the kind we learn to show ourselves?
From Zero to TED
While having breakfast recently with my good friend and metaverse expert, Paolo Miscia, I mentioned the two weeks of panic I endured before climbing the TEDx stage back in 2016.
Of Brands and Men
As women, when we engage in “girl talk” about how men seduce and disappoint us, we often convince ourselves that “all men are alike.” Rest assured, it’s not just men.